HABILITADOR PARA A COLABORAÇÃO NO DESIGN: O CASO DA CUSTOMIZAÇÃO EM MASSA

Isabela Mantovani Fontana, Adriano Heemann

Resumo


A customização em massa é uma estratégia industrial emergente que propicia a produção de artefatos customizados mediante um processo industrial de massa. Nesse contexto, o design colaborativo mostra-se como uma abordagem potencialmente facilitadora embora ainda carente de fundamentos teóricos do campo do Design. A pesquisa aqui relatada objetiva disponibilizar um instrumento que habilite empresas brasileiras a criar colaborativamente produtos que serão customizados em massa. O método utilizado combina a revisão bibliográfica sistemática e o estudo de casos múltiplos. São propostos 39 fatores críticos de sucesso que por sua vez fundamentam 42 habilitadores individuais. O conteúdo é sintetizado na forma de um habilitador e-book de suporte a pequenas empresas brasileiras.


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Referências


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